REACTIONS THAT MATTER
For this TELUS project, I designed a cohesive set of social media visuals that aligned with the brand’s clean, modern aesthetic and customer-first values. The work included developing eye-catching graphics optimized for multiple platforms, refining layouts for clarity and engagement, and ensuring all creative elements followed TELUS brand guidelines.
My goal was to use the Facebook "reactions" function and change the reactions so they are more severe, which directly reflects how serious and dangerous social media can be. I want to appeal to the users of social media, who are my target audience. Using familiar graphics with intense symbols coupled with the tagline will elicit a reaction and hopefully an action, clicking on the website.
Creative Brief
Creative Brief
Overview
A social media concept for TELUS that reimagines Facebook’s reaction icons to highlight the serious risks and emotional impact of online behavior.
Objective
Use familiar visual elements with intensified, severe symbols to disrupt passive scrolling, spark emotional response, and encourage users to visit TELUS’s digital-wellbeing resources.
Target Audience
Active social media users who engage daily with platforms like Facebook.
Concept
Transform lighthearted reaction icons into unsettling, urgent graphics, pairing them with a direct tagline to provoke reflection and drive action.
Deliverables
Redesigned reaction icons, social graphics, and platform-optimized assets.
Call to Action
Click through to learn more about online safety.
